Media Advocacy and Public Health : Power for Prevention

Rating:
Summary: Good introduction to media advocacy
Review: This was assigned reading for my graduate level course in health communications. Admittedly it was a little hard to get into (not sure if it was because I had to read it or if it was a bit thick). I'm glad a got past the beginning introductory and descriptive stuff because the rest of the book was great! It offers a different perspective on health communications and really stimulated my thinking about how to use the media and how the media is used. I found the examples Wallack, et al., used were the most educational in understanding media advocacy and public health.