Chemistry & Technology of Soft Drinks & Fruit Juices (Sheffield Food Technology)

Rating:
Summary: Review of Chemistry and Technology of Soft Drinks
Review: The book addresses key areas a producer, marketer or developer of soft drinks or fruit juices would need to know. The book is well balanced among the key topics, with the expection of market research. The latter could be much stronger, indicating the relative positions of various types of drinks. Another quibble with the book is that the point of view is from Britain. It would be interesting to see relevant parts of the book include text written from the perspective of North American, Asian, Continental European, Russian and other regions - by persons who are authorities IN those regions.