Marketing : Creating and Keeping Customers in an E-Commerce World with Experiencing Marketing CD ROM and InfoTrac College Edition

Rating:
Summary: updated to include the internet
Review: This book is little changed since edition 5. There were some minor updates to case example to correct "dated" material. There are now references to internet marketing and drug marketing. This book is not worth the addtional cost over edition 5. The CDROM is a nice touch for those who like a multimedia experience.