Personal Publicity Planner: A Guide to Marketing You

Rating:
Summary: Little Book Packs Powerful Publicity Tips
Review: "When people hear your name, what do you want them to think about?" Author Marion Gold knows THAT is the image you want to project and the heart of her book, "The Personal Publicity Planner: A Guide to Marketing You." It is a must-read for women with eyes on their futures, who want to shape their images to garner more visibility within their community, with potential employers, with clients or with the press. With lots of helpful tips packed into only 80 pages, this little book teaches readers in simple step-by-step language how to take advantage of opportunities to self-promote their talents and achievements to position themselves for future success within their industry. Kudos to Marion Gold for sharing her insight into the corporate world of marketing yourself in an easy-to-understand workbook style - with plenty of room to take notes right on the pages as you create your own publicity plan. Not a book for marketing experts, it is a great book for men and women who are new to the publicity game and who are trying to start off on the right path to self-marketing.



Rating:
Summary: Promote Yourself
Review: I found this book very inspiring. Marion Gold's book has helped me to focus on the next steps for my career. I have spent my entire career becoming the best at what I do and I was stuck as to "what's next". Gold's book has provided me the insight, detail and how-to for what I need to do next: I have to effectively market my skills. As stated in this book, "If you are at least good at what you do, and have the heart to compete aggressively, you have a real shot at success-as long as you get the word out." I feel that this book is an inspiration to all people, especially women. Gold's book is a quick reference guide for goal setting, personal image development and personal publicity suggestions. I specifically enjoyed her honesty and candor in speaking to some of the key business issues facing women who wish to advance in their careers and with that she also offers potential solutions. Gold states in her book, "Recognizing an opportunity brings you one step closer to achieving it. Knowing how to take advantage of that opportunity puts you even closer to success." This book helps guide the reader to knowing how to take advantage of opportunities.

Rating:
Summary: Good primer for beginners
Review: The cover states "a blueprint for women who are serious about their careers - and want to develop an image for success". In its mere 80 pages, many of which are actually blank or have fewer than 100 words, the book is a good primer for people TOTALLY unfamiliar with the subject of public relations. It provides a relatively complete OUTLINE of the issues and questions that must be answered. Unfortunately, it falls short of providing a "blueprint" which would be detailed discussions, pointers, and tips for accomplishing the tasks in the outline. I would tend to describe the content as that of a "white paper", a high-level overview of the topic with no how-to's or details. If you are just starting out and want a brief overview of the subject, this book is good for you. I think $15.00 is a stretch for a mere outline.

Rating:
Summary: Good primer for beginners
Review: The cover states "a blueprint for women who are serious about their careers - and want to develop an image for success". In its mere 80 pages, many of which are actually blank or have fewer than 100 words, the book is a good primer for people TOTALLY unfamiliar with the subject of public relations. It provides a relatively complete OUTLINE of the issues and questions that must be answered. Unfortunately, it falls short of providing a "blueprint" which would be detailed discussions, pointers, and tips for accomplishing the tasks in the outline. I would tend to describe the content as that of a "white paper", a high-level overview of the topic with no how-to's or details. If you are just starting out and want a brief overview of the subject, this book is good for you. I think $15.00 is a stretch for a mere outline.

Rating:
Summary: Personal Publicity Success Story
Review: The Pesonal Publicity Planner is a must-read for women. Gold tells it like it is in today's workplace and demonstrates how important it is for women to market themselves. Her suggestions proved successful in helping me attain a higher profile and motivated me to make things happen.

Rating:
Summary: Promote Yourself
Review: This book ties PR with personal image, and offers advice to women that are working to position themselves on the career market. Read along with Michael Levine's "Guerrilla PR" in order to fill any gaps that Gold may gloss over. Overall, this is not any ordinary PR book, and a must-read for business women.