DEALING WITH AN ANGRY PUBLIC : THE MUTUAL GAINS APPROACH TO RESOLVING DISPUTES

Rating:
Summary: Real, practical, and well written
Review: This book is an outstanding read for anyone needing PR advice. Whether you are only interested in the subject, a professor teaching it, or a professional employing it, this is an invaluable resource.
Full of real world examples and fascinating insight its written so that a novice and and expert can make sense of it, and yet it is never condescending.
More than a teaching tool, it is a set of values that every PR professional should adhere to. Teaching success and how to avoid the traps, it stays interesting and flows well all the way through.