Business Plans Made Easy

Rating:
Summary: Pleasant Surprise
Review: When you are in marketing, you have to stay on top of every aspect all of the time. So many business/marketing plan books are either not complete, current, too technical or not technical enough! I took this book out from my local library, and I like it so much, I am purchasing it. I find it easy to read -- the layout is wonderful including special tip boxes throughout that address everything from plan pitfalls to buzzwords. (One does need to learn the current lingo after all -- it is changing so fast.) There are also solutions to basic questions like: Should I go for venture capital or look for strategic partnerships? Top all this off with a helpful listing of Small-Business Friendly Banks. Like I said, this book is a pleasant surprise.