Advertising: Concept and Copy

Rating:
Summary: A great book
Review: For anyone that wants to know how to make great ads this book is a must have. Great for beginers and experts as well. It is hard to find good books on advertising and this one I recomend. It is very easy to read and understand and contains great information on all aspects of advertising.

Rating:
Summary: You're not really an "ad guy" until you read this!
Review: I read this book 4 years ago and still refer to it when I'm in a slump or just want to generate new ideas. I would suggest this to anyone in the advertising business or anyone interested in learning how to concept. It really gives a fresh and new perspection on how to look at a product, and then how to write about it. It's simple, funny and keeps you wanting to read more. I know a lot of George's work, and found it just as entertaining as informational as his articles. George kicks some serious concepting [rear].

Rating:
Summary: Interesting but hard
Review: I'm a high school student and I read this book to maybe find out more about this topic to do my science research project on. It was incredibly confusing to read for me, but maybe that's just because I'm not on this level yet. I still recommend it to anyone who cares about advertising to find out more. It probably is very helpful.