Description:
Jeffrey A. Rosensweig is a capitalist with a heart. In his book, Winning the Global Game, Rosensweig takes a long look at the Third World--Africa and East Asia--and sees both tremendous economic opportunities and vast, untapped human potential. A professor of finance at Emory University in Georgia, Rosensweig makes the case that foreign investment can improve people and businesses. He writes that if managers follow a careful plan for development in fast-growing parts of the world, fewer people will starve, the environment will be spared, and women will enjoy more power and equality. To show how multinationals can impact the developing world, Rosensweig gives us a taste of what Coca-Cola alone is generating in Africa. "New industries are popping up all around Coca-Cola," he writes. "The company estimates that every one job it creates directly produces another eight to ten jobs as a result of local economy growth." Winning the Global Game is painstakingly researched and organized. It's critical reading for students, community leaders, and businessmen. --Dan Ring
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