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Summary: A GREAT BOOK
Review: 6 STEPS TO FREE PUBLICITY helped me figure out quick and easy ways to promote my own book, TIMELESS SKIN. Marcia Yudkin takes you through the pitfalls that stop you from just doing it, explaining how to get over the fear of self promotion. I have many books on the subject, but it is 6 STEPS that I keep turning to over and over again. I highly recommend this book.
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Summary: 6 days and I already have the media's attention
Review: I recently purchased "6 Steps to Free Publicity". I had not finished more than 60% of the book before I noticed my first opportunity for free media attention, an article in the largest newspaper in our state. The article hit a hot button in my industry, and I saw an opportunity to expand on the article and be a resource for the media. I wrote a response letter using Marcia's suggestions in "6 Steps to Free Publicity," I suggested a follow up article that I would like the paper to write, and received a detailed and enthusiastic reply from the journalist, which included an offer to use me in the article. I know that without "6 Steps," I would not have seized this opportunity. Nor, would I have known the proper format to offer my suggestions."6 Steps" is an easy read that offers practical tips that will help eliminate your fears of contacting the media. In addition, it offers a wide range of ideas, examples, and stories to apply to all situations of publicity and all personality types. If you have a desire to get the word out about your product, service, organization, or yourself you owe it to yourself to purchase this book.
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Summary: Maximum exposure for minimum budget
Review: Marcia Yudkin is a name that shows up in a lot of places when it comes to marketing. When you want a million dollar marketing plan but have a thousand dollar budget her name is the first one on many lips. In "6 Steps to Free Publicity" she shares some insight into the various methods of getting free or low-cost publicity. Whether it's writing articles, becoming a recognized expert, driving traffic to your website, or getting testimonials it's all covered in this book. One of the more useful chapters is the one on creative ways to find new marketing angles, images, and exploits for your products or services. If you want to understand the principles of inexpensive publicity techniques you can't go wrong with this book. If you are responsible for the publicity program for your business you will find the book a great resource. After reading "6 Steps to Free Publicity" you will probably want to follow up with a visit to her website (www.yudkin.com/marketing.htm) for more information and tips. This is a recommended purchase for anyone trying to gain a high level of visibility with a shoestring budget.
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Summary: Buy this book and get famous
Review: The first edition of Marcia Yudkin's "6 Steps to Free Publicity" showed me that getting publicity was possible, and how to get started. My first press release got one of my seminars featured in the Houston Chronicle. Since then, I have appeared on television and radio numerous times, and in local and national publications including Black Enterprise, Bottom Line Personal and Woman's Day. The new "6 Steps" includes all the great information that made the first edition a classic, with lots of updates. Many of the updates show how to incorporate Internet strategies into your publicity campaign, and there are new tidbits, examples and resources throughout the book. Publishing articles has been a very effective strategy for me, and my current marketing plan calls for a more structured and ambitious effort in this area. The details in chapter 8 will be invaluable as I launch this part of my marketing program. Marcia Yudkin knows her subject, and communicates it well. Marcia has been a mentor to me for years through her writing. I have long suggested her books to colleagues and clients, and strongly recommend this book. So, what are you waiting for? Click the button and add "6 Steps to Free Publicity" to your shopping cart. You won't regret it. See you in the news!
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