Complete Publicity Plans: How to Create Publicity That Will Spark Media Exposure and Excitement (Adams Streetwise Series)

Rating:
Summary: Excellent How-To Resource
Review: I am starting as freelance publicist and this books has tons of ideas on simple things to get publicity for a small to medium-sized business. Also, for me, it has sparked many ideas to offer larger three- to six-month plans for my clients. I'll be using it for years to keep the ideas flowing.

Rating:
Summary: It deserves ten stars!
Review: I have actually never posted a review on Amazon.com before, but this book was so useful, I felt compelled to share my thoughts with other readers attempting to sift through the wide variety of publicity books out there. After researching publicity books and reading other customer reviews, I settled on seven books in order to cover all of the bases and have a clear overview of my promotional options.

The other publicity books run from bland college textbook style to pages filled with useless fluff or information that may have been pertinent twenty years ago. One big tip: don't buy a book that was not published recently because there is no information about using the internet! If you are planning to buy a book over the internet, it only makes sense that the book itself should at least mention using the internet, and "Complete Publicity Plans" has the most comprehensive internet coverage of any of the books I have read.

In addition to being educational, it is written in a way that keeps the reader captivated and the author's vibrant sense of humor shines through the text. There are tons of real world examples, including the press release that created amazing publicity results for the author. Many of the other books seemed to be written by "experts" in an ivory tower, but this author has actually achieved the success that we are all seeking, so her advice comes from the perspective of success, not pure theoretical analysis.

The bottom line: "Complete Publicity Plans" is one title that doesn't lie, and while I have read this book more than once, the others are literally collecting dust, so if you only buy one publicity book, this is absolutely the one you want! It provides all of the tools you need to succeed and achieve your publicity goals, the next step is putting those tools to work for your own business, which is what I plan to do.

Rating:
Summary: Fantastic Resource for Business Owners...
Review: We have been using this book to promote our new window treatment web site,www.HomeDecInASec.com and have already secured placements in major newspapers across the country. The chapters are well organized and enjoyable to read - the book is full of examples to help you develop successful press releases and pitch letters. This is an invaluable resource if you're looking to promote your business.

Rating:
Summary: Fantastic Resource for Business Owners...
Review: We have been using this book to promote our new window treatment web site,www.HomeDecInASec.com and have already secured placements in major newspapers across the country. The chapters are well organized and enjoyable to read - the book is full of examples to help you develop successful press releases and pitch letters. This is an invaluable resource if you're looking to promote your business.