Marketing Models

Rating:
Summary: Ideal book for PhD students in Marketing
Review: I like this book as it is very quantitative and makes us feel marketing a more of Science than Art. It could be a good reference book for MBAs ONLY if you have a strong background in Mathematics. or else please do not even go near this book .
This is a book ideally for PhD students or those who have strong quantitative skills and want to understand Marketing from a advanced Scientic perspective.
In all it is a good book for PhD students.

Rating:
Summary: Very specific and low practice
Review: The contents are very interesting , however are usefull only if one has a strong quantitative skill.
On the other hand, the book has only a small quantity of examples and I am not sure if it can really be applied in the "real world"

Rating:
Summary: A PhD thesis rather than a primer? NOT!
Review: This book turned out to be *exactly* what I was looking for -- a mathematical reference for my coaching practice in quantitative marketing. Highly recommended!