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Rating: 
Summary: Fascinating book.
Review: -----------------------------------------------------Don Cassidy has written an absolutely fascinating book. Each and every chapter is a gem in itself. Any investor who reads the book and diligently follows the advice given by Cassidy would do very, very well in actively managing his/her investments. In particular, the book helped me to overcome some of the mental blocks that Cassidy mentions and enabled me to sell some shares of a stock that I had fallen deeply in love with, i.e. the stock of the company that I work for! I am sure that the profits that I have reaped by following Cassidy's advice have paid for the price of the book, several times over. I would also like to post the titles of all the chapters in Cassidy's book since I noticed that the book's webpage doesn't have them and also because I think just reading the titles of these chapters would spark the interest of those who still haven't read it... Table of Contents Sect. I. Roadblocks to Profitable Selling: Real Problems, Phobias, Myths, and Rationalizations Ch. 1. External Roadblocks Ch. 2. Hidden Reasons We Resist Selling Ch. 3. Internal Rationalizations Sect. II. Developing the Proper Mind-Set for Profitable Sales Ch. 4. Acknowledge Mistakes Ch. 5. Keep a Clear Head Ch. 6. Transform Denial into Action Ch. 7. Require Realism to Support Hope Ch. 8. Forget Your Cost Price Ch. 9. Understand that You Sell the Stock, Not the Company Ch. 10. Adopt Survival Tactics for the Institutional Jungle Sect. III. Mastering the Contrarian Approach Ch. 11. Be a Contrarian Ch. 12. Focus on the Time Value of Money Ch. 13. Rethink That Old Buy-and-Hold Religion Ch. 14. Calibrate Decision Making to Personal Emotions Ch. 15. Adjust Sale Targets Rationally Ch. 16. A Suggested Exercise in Self-Discipline Ch. 17. Separate Selling from New Buying Ch. 18. Use the Personal Diffusion Index Ch. 19. Overcome Greed: Stop Chasing the Last Eighth Ch. 20. Sell When It Just Feels So Good Ch. 21. Sell into Price/Volume Crescendos and into Long Runs Sect. IV. Selling Tactics Ch. 22. Differentiate Market Stock and Loner Stock Characteristics Ch. 23. Use Above-Market Instead of Stop-Loss Orders Ch. 24. Use Special Rules for Selling Low-Priced Stocks Ch. 25. Sell Smart on Good News Ch. 26. Understand How Bad the Bad News Is Ch. 27. Sell on News Delays Ch. 28. Selling versus Holding in a Crash Ch. 29. The Hold/Sell Decision Checklist Ch. 30. Summing Up: The Winner's Test Appendix Index
Rating:
Summary: Good book on selling
Review: A must have book for all stock investors. It highlights the pitfalls investors face in executing an effective sell strategy. An then offers the insight into preventing such basic fundamental and psychological errors from occuring again.
Rating: 
Summary: Selling Advice for Investors
Review: Cassidy does a good job informing investors that there is more to investing than simply buying stock and then forgetting you own it. The selling decision is a vital part of the investment process for all successful investors. The author discusses reasons why investors fail to sell intelligently and guides them to making better decisions. Once the decision to sell has been made, I recommend investors consider using call options to sell the stock at a price above the current price. To learn how to accomplish this with options, read THE SHORT BOOK ON OPTIONS.
Rating:
Summary: If you could only buy one book, this should be it
Review: I admire this book for the insight it bestows and for the elegance of the presentation. I have looked high and low for just such books and have found surprisingly few. The breadth and depth of Donald Cassidy's expertise is nothing less than impressive. As a powerful added bonus, he does a fantastic job of communicating, organizing and presenting his understanding and knowledge. I am strongly recommending this book to my closest investment friends, and I suggest that any independent investor who is truly serious about mastering the art and skill of trading, at least take a close look at this book. Also, be sure to look at Mr. Cassidy's other two books.
Rating:
Summary: Quite a good book..
Review: I purchased this book based on the rave reviews on Amazon.
In general it is well written. In my opinion it is one of the first books a retail investor has to read when dealing with a broker. On the other hand, if I were a broker, I would buy it for my clients. The comparison to the similarly titled book by Justin Mamis, in my opinion, is simply a coincidence. They are totally different books directed at different audience. I would put Mr. Mamis' book in the same category as the book by 'Tape Reading and Market Tactics' by Humphrey Neill. Final thought.. if you buy this book (as a new investor) and find that the information is overwhelming. It is time to find a good money manager to do that on your behalf (check the Market Wizard books by Schwager). Investing is a costly game ..
Rating:
Summary: Selling Advice for Investors
Review: If you are one of millions of investors who lost a significant amount of wealth since 2000, you should read this book so it doesn't happen again. Buying a stock or fund is relatively easy. There are legions of "experts" who will tell you what to buy. But buying is only half of the story. Selling, most experienced traders would argue, is more important. Selling preserves capital, reduces risks, and retains profits. Yet, it is very rare to find someone who will recommend when to sell an investment. The fact that Cassidy's book is one of the very few that addresses selling a stock makes it unique. Cassidy addresses the common objections to the "buy and sell", as opposed to the "buy and hold" approach to stock investing, and also provides some guidelines on when to close out a trade.
If you decide to invest in individual stocks, you MUST read this book. Buy and Hold is for index funds. The buy and sell approach is a MUST for individual stocks. If you doubt that, think of Enron.
Rating:
Summary: Must Own and Use
Review: It is one of those things that most of us never thought about in the 90s, SELLING. The author does a very good job of describing the psychological roadblocks to selling. Additionally, he gives you a good technical and fundamental set of rules to follow on holding vs. selling stocks. There are two books that I would recommend on selling, this and "When to Sell" by Justin Mamis.
Rating: 
Summary: Defensive trading techniques. Not for investors.
Review: This book has 2 problems, which account for my low rating: 1. This book is focused only on "trading" and not investing. In other words, it seeks to maximize short term profits, and does not deal with the investor who is willing to take risks and ride out adversity and selling opportunities for a profit in the long term. Unfortunately, this orientation is not explained in the book description, and is only stated as a "by the way" on page 87. I probably would not have bought it if I had known this. For the investor, this book is of very limited value. It is hard for me to judge the value to traders, since I am not very knowledgable on the subject. 2. The bulk of this book is explanation of technical sell indicators. There is no attempt to connect between them, merely to catalog all the various "sell" signs. The fact that many of the indicators may contradict themselves with an individual stock is not dealt with. On the positive side, the first part of the book lays out a laundry list of reasons why there is a bias against selling, ranging from the nature of the brokerage industry to behavioral economics. I found this part of the book very interesting and fresh, and it provided useful food for thought about my own patterns of selling. If you can find the book cheaply, it is worth the price for the first section alone, even if you are an investor and not a trader.
Rating:
Summary: Defensive trading techniques. Not for investors.
Review: This book has 2 problems, which account for my low rating: 1. This book is focused only on "trading" and not investing. In other words, it seeks to maximize short term profits, and does not deal with the investor who is willing to take risks and ride out adversity and selling opportunities for a profit in the long term. Unfortunately, this orientation is not explained in the book description, and is only stated as a "by the way" on page 87. I probably would not have bought it if I had known this. For the investor, this book is of very limited value. It is hard for me to judge the value to traders, since I am not very knowledgable on the subject. 2. The bulk of this book is explanation of technical sell indicators. There is no attempt to connect between them, merely to catalog all the various "sell" signs. The fact that many of the indicators may contradict themselves with an individual stock is not dealt with. On the positive side, the first part of the book lays out a laundry list of reasons why there is a bias against selling, ranging from the nature of the brokerage industry to behavioral economics. I found this part of the book very interesting and fresh, and it provided useful food for thought about my own patterns of selling. If you can find the book cheaply, it is worth the price for the first section alone, even if you are an investor and not a trader.
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