Value-Based Marketing for Bottom-Line success : 5 Steps to Creating Customer Value

Rating:
Summary: Not Just marketing Common Sense
Review: It's amazing how simple of a concept these 5 steps are. They are even outlined on the book's inside jacket. What is more amazing is that most companies or organizations don't bother following them. However if a company focuses on providing real vale to their customers and not just products, this book can help. Even non-for-profits or governmental agencies can re-focus their efforts to better serve their 'customers' by applying these methods. The concepts stay the same.

Rating:
Summary: A First in Down-to-Earth Marketing
Review: This book is a first in practical, down-to-earth marketing, driven from the customer perspective. Portraying a very logical and simple five-step model, supported by cases where the model has been followed successfully.
Each chapter also has a checklist and a set of key insights, making it easy to scan and lift the essentials
A MUST for all marketers.