<< 1 >>
Rating: 
Summary: Packed with Knowledge!
Review: The small business market, the coveted target of many salespeople, is a myth. At least 85% of small businesses are not real sales prospects; they are one-man shops, paper companies and fly-by-night shows. John Warrillowprovides an invaluable service to salespeople around the world by explaining how to spot and eliminate this "sludge." He also tells how to segment viable companies to identify the best potential prospects. We from getAbstract strongly recommend that all salespeople read this priceless book.
Rating:
Summary: Great insite into the minds of the small business owner
Review: This book will get you up and running fast if you are marketing to small businesses. A small business is different and after reading this book, you will know why. The author does a great job of describing the market and how to reach it effectively. One of the things I learned is that you have to use a partner to reach the market. The small business market is just too big, broad, and variable to try to reach the market alone. Even big corporation use partners. The book provides case histories in the appendix that help to explain how to apply the ideas described in the earlier chapters. The book is a quick and easy read that should provide any small business marketer with plenty of ideas on how to grow their business. If that's you, then buy this book.
Rating:
Summary: Great insite into the minds of the small business owner
Review: This book will get you up and running fast if you are marketing to small businesses. A small business is different and after reading this book, you will know why. The author does a great job of describing the market and how to reach it effectively. One of the things I learned is that you have to use a partner to reach the market. The small business market is just too big, broad, and variable to try to reach the market alone. Even big corporation use partners. The book provides case histories in the appendix that help to explain how to apply the ideas described in the earlier chapters. The book is a quick and easy read that should provide any small business marketer with plenty of ideas on how to grow their business. If that's you, then buy this book.
<< 1 >>
| 
