Rating: 
Summary: High quality product & service = Word-Of-Mouth = New Custome
Review: We all know that word-of-mouth is ¡§The World's Best Known Marketing Secret¡¨. Since it can help the company to retain the existing customers, attract new customers and build up the brand image of the company. But before that, the company should first ensure the customer satisfaction.It seems to me that once the company provides good product and high quality service, there will be positive word-of-mouth. Then the customers come to the company to make purchases. Yet the book told me that it is totally wrong. Good product and high quality service are useful to decrease the negative word-of-mouth. If we would to like generate business opportunity through word-of-mouth, we first have to build up good ¡§networking¡¨. So, we can get business opportunity by spreading positive word-of-mouth through our network. Besides, I appreciate the book provided lots of practical tips about ¡§Networking¡¨. ¡§Networking¡¨ is very important, no matter for us to get the job, or to have business opportunity. And I agree with book that it is a good idea for us to have networking with people with different background. In my opinion, we can learn something from each person. So if we have strong contact with people with different background, then we learn more. Also, people with different background can give us different
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