Rating: 
Summary: Excellent resource for sales professionals
Review: Dr. Misner does a very good job communicating the technique, philosophy and mindset of growing your business through referrals and word-of-mouth marketing. From Chambers of Commerce & community networking, to building long-lasting, trusting relationships, this book book reads like the bible of referral marketing! It is definitely a REQUIRED READING for all of our sales professionals as well as employees. By reading this book, everyone in our organization has learned the skill & mind-set for 'listening for referrals.' --HIGHLY RECOMMENDED--Jeremy M. Allen CEO, OnSite Computer Services
Rating:
Summary: Need Ideas To Help You Grow Your Business?
Review: I bought this book four years ago and have referred back to it many times since. It is full of great ideas on how to promote your business. This is a MUST HAVE for new businesses and anyone in sales. The book talks about how to promote your business, with out spending all your income. It will help you to pinpoint the benefits your business provides and how to tell potential clients and potential referral sources what you do in one or two sentences. Do you know what you would say to your number one prospect if you found yourself in an elevator with them for 30 seconds? After reading the book you will. It won't be written down for you, it is not a magic phrase. You will learn how to define your business in a way that will spark interest and get the potential client to ask you questions and build repore. Word of mouth marketing is the key to building your business and this book will help you get other people talking about your business. I have not done any advertising in over three years and my business is continuing to grow with quality referrals. I also recommend Ivan Misners new book, the Masters of Networking which will be available in October 2000. I got a sneak a peek at an advance copy and can't wait to read it. Remember- Givers Gain.
Rating:
Summary: Need Ideas To Help You Grow Your Business?
Review: I bought this book four years ago and have referred back to it many times since. It is full of great ideas on how to promote your business. This is a MUST HAVE for new businesses and anyone in sales. The book talks about how to promote your business, with out spending all your income. It will help you to pinpoint the benefits your business provides and how to tell potential clients and potential referral sources what you do in one or two sentences. Do you know what you would say to your number one prospect if you found yourself in an elevator with them for 30 seconds? After reading the book you will. It won't be written down for you, it is not a magic phrase. You will learn how to define your business in a way that will spark interest and get the potential client to ask you questions and build repore. Word of mouth marketing is the key to building your business and this book will help you get other people talking about your business. I have not done any advertising in over three years and my business is continuing to grow with quality referrals. I also recommend Ivan Misners new book, the Masters of Networking which will be available in October 2000. I got a sneak a peek at an advance copy and can't wait to read it. Remember- Givers Gain.
Rating:
Summary: Easy to read and understand
Review: If you are looking for a way to increase your business thru referrals, this book is a MUST READ. Dr. Misner takes you step by step thru the " word of mouth" marketing process. If you follow his steps to building your business with referrals, your business will be sure to grow. Dr. Misner has taken word of mouth marketing to the next level.
Rating:
Summary: The World's Most Effective Marketing Strategy
Review: If you've got the advertising budget of a Fortune 500 company, you probably have someone else who is paid to worry about whether or not your marketing programs are effective. On the other hand, if the survival of your business depends on the success of your marketing efforts, then read this book. Dr. Misner mixes sound advice based on common-sense marketing principles with enough humor to keep you reading. I've taken lots of marketing classes and attended more marketing seminars than I can count. Yet as I market myself as a professional speaker, it is the advice and techniques in this book that I can count on to work consistantly. I purchased the first edition of this book several years ago and have referred to it frequently. At first I thought I would not get the Second Edition, but am glad I did. The Devine Guidance segments are pithy comments that really bring marketing to life. No matter what business you are in, you should read this book. If you are an entrepreneurial professional, this should make this your guiding light toward attracting new customers or clients at a profit.
Rating:
Summary: ..Revolutionizes and simplifies ANY marketing strategy!
Review: The World's Best Known Marketing Secret is the best book I have found that identifies and demonstrates the "how-to's" of developing an effective referral marketing strategy. Many books that I have read on marketing "philosophize" about how marketing strategies "should" work, and then don't outline specific methods that apply to my business. This book is a step-by-step results oriented handbook that I refer to OFTEN and apply directly to my situation. The results of developing my own plan, using the strategy outlined in this book, have been phenomenal in getting me continuous referrals for my business. I highly recommend that every business owner not only read this book, but DO the exercises outlined.
Rating: 
Summary: This book is about networking
Review: The World's Best Known Marketing Secret is the best book I have found that identifies and demonstrates the "how-to's" of developing an effective referral marketing strategy. Many books that I have read on marketing "philosophize" about how marketing strategies "should" work, and then don't outline specific methods that apply to my business. This book is a step-by-step results oriented handbook that I refer to OFTEN and apply directly to my situation. The results of developing my own plan, using the strategy outlined in this book, have been phenomenal in getting me continuous referrals for my business. I highly recommend that every business owner not only read this book, but DO the exercises outlined.
Rating:
Summary: This book fell short of what I had expected
Review: This book is a good example of the value one gets from skimmimg through a book before purchasing it. Had I done that, I never would have bought this book. Having tossed away the shipping box, I'm now too lazy to try to return this book. The funny part is I read the prior reviews on this book. I can't believe we're talking about the same book. I first learned of this book through a friend who participates in a local BNI group. Like most prudent businessowners, I already recognized the low cost and high return that referrals bring to a business. Upon hearing of this title, I thought this book would give me what I was looking for -- a plethora of proven techniques that I could apply to my business and start building my referral network. Much like Machevelli's The Prince was a useful handbook for leadership (in its day), I need a handbook for 10-15 ways I can generate more referral business. Sadly, I found the book dedicated too much of its content justifying and proving by example the importance of referrals as a key marketing strategy. I'm already sold, that's why I bought this book! I'm not entirely disappointed. I got two ideas out of this book, and will certainly earn back my investment many times over with just one sale. My disappointment stems from the realization that what I got from this purchase fell far short from my expectation. It turned into a extremely quick read. The idea I culled from this book could have very easily been fromatted into a $2.95 self-help book found at the local Krogers grocery store, thereby affording me a little extra on the dinner table that week. I'm still searching for a good handbook on numerous techniques for generating more referrals. There has to be one out there.
Rating: 
Summary: One of the most useful book!
Review: This book is a very practical book, it tells us many methods to expand our business by using word of mouth. Many people know that word of mouth is very useful in expanding our business since many customers will be influenced by their friends or relatives¡¦ comment instead of the promotion by the business. However, we just don¡¦t know how to implement it in our business. After reading this book, you can get the answers it. For example, you know how to build the cooperate image, know what is the effective communication, how to introduce yourself and so on.
This book is easy to be understood for its well organized structure. The theories are practical and it could be used for all walks of life, actually not only for the businessmen, but the general public. For example, the incentive triangulation and the attitude to interact with friends and people around you, it¡¦s applicable not only for the businessmen but also for all general public. It¡¦s really a worth reading book!
Rating:
Summary: High quality product & service = Word-Of-Mouth = New Custome
Review: We all know that word-of-mouth is ??The World's Best Known Marketing Secret??. Since it can help the company to retain the existing customers, attract new customers and build up the brand image of the company. But before that, the company should first ensure the customer satisfaction. It seems to me that once the company provides good product and high quality service, there will be positive word-of-mouth. Then the customers come to the company to make purchases. Yet the book told me that it is totally wrong. Good product and high quality service are useful to decrease the negative word-of-mouth. If we would to like generate business opportunity through word-of-mouth, we first have to build up good ??networking??. So, we can get business opportunity by spreading positive word-of-mouth through our network. Besides, I appreciate the book provided lots of practical tips about ??Networking??. ??Networking?? is very important, no matter for us to get the job, or to have business opportunity. And I agree with book that it is a good idea for us to have networking with people with different background. In my opinion, we can learn something from each person. So if we have strong contact with people with different background, then we learn more. Also, people with different background can give us different
| 
