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Rating: 
Summary: A fantastic reference book
Review: After reading the book I realise that success in selling real estate depends a great deal on techniques which the author share with us in her excellent book. They are practical and may be applied to listing and selling homes even in Singapore,where I live and work,thousands of miles away from the United States of America.
I treasure this book as I refer to it constantly. For example, I have read almost all the books written on real estate and it is hard to find a more complete guide to conducting an open house successfully.
Rating: 
Summary: Horrible book with useless, obvious advice.
Review: Handing out pumpkins on Halloween and giving out scratchpads to everyone on the street is not part of the real estate business. Prospecting regularly, however, is. The book contains only 18 pages on prospecting and the rest of the book is useless garbage. New agents who follow the advice in the book will never be doing more than 20 deal a year and will spend most of their hard earned money on scratchpads, stupid cheap client gifts and halloween pumpkins and their time learning "quick-speak inventory" and the script for a boring three-hour listing presentation outlined in the book, instead of selling and making deals. Read a Mike Ferry or a Floyd Wickman publication for information on how to build a profitable and efficient real estate practice. Do yourself a favor: don't buy this book. Boris Kholodov
Toronto, Canada
Rating:
Summary: This is a "Must Read" for New Agents
Review: This book assisted me immediatly with ideas and suggestions. I got my license in January & 2 1/2 months later have completed my 1st transaction, with 2 more in escrow and a great listing. I especially appreciate the subject index as it allows me to target specific areas of particular interest, like FSBO's or Prospecting. This book is definitely worth the investment.
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