The Streetcorner Strategy for Winning Local Markets: Right Sales, Right Service, Right Customers, Right Cost

Rating:
Summary: Not the Newest Idea, But Good Ways to Implement It
Review: Hall's central idea is not original--everyone knows the old sales ideas are falling apart--there's more competition, more choices, more information. Hall's idea is not Relationship Management, per se, but how to best attain it.

What makes this one stand out from all the other books preaching the exact same idea is that Hall provides some excellent strategies for those who do not run the Marketing Department of a Fortune 1000 corporation.

Like Michael Levine's Guerilla PR: Wired, which also focuses on low-cost alternatives to the high-priced ideas of Madison Avenue, Hall knows how to achieve a valued objective without an equivalent cost. Personally, I found Levine to be a more enjoyable read, though.

Hall stresses, as evident in the title, the right customers, the right service, the right sales, the right cost.

They're all important, but the last one especially so. I simply cannot wage a multi-million dollar campaign, but I need to compete with those who can.

Hall's book was a godsend. I really have hope for the next 3 years.

Rating:
Summary: How to empower your people to run the day to day business.
Review: Provides the essential and practical framework needed to help unify employee thinking and actions around what must be done to continuously leverage profitable customer value in an increasingly more sophisticated and competitive marketplace.

Rating:
Summary: Good read
Review: This is a fairly good book. At my company all senior management is really hyped about it. On our planning meetings there are at least three references to the book. So, I read it to be on the same tune with them. This book is focused on two fundamental dogmas: "Think global, act local" and "Concentrate on your core competencies". After reading this book I start submitting all these suggestions, but the best responses I received were: "We will THINK about it in 2001. Until than we will do it the old way". In general a good read to evaluate your attitude towards customer evaluation and market segmentation. The problem is continuous repetition of the same statements. (I guess that is necessary for some senior management).