Real Estate Field Manual: An Official Selling Guide

Rating:
Summary: Solid Up To Date Information, tho not too much new info here
Review: A good overview for new agents, full of forms, prospecting ideas, organizational tips, marketing ideas, as well as computer and technology tips. It gives simple basics for dialogues, ads, listings, tools of the trade, closings, farming, mailers, and prospecting. My only complaint is that is simplifies some processes .... for example FSBO's. "Every Sunday, FSBO's wait to be called by agents". Yeah right! But overall, there is a good bit of information on almost every subject here, most are covered very well, though from a pretty basic standpoint. Recommended for new agents, or agents in a lull. The forms are excellent, better than the Carla Cross books (tho they are great in other ways!). This one book does cover subjects you might have to buy 5 or 6 others in the field to get. Very helpful resource. Try also Carla Cross, Dirk Zeller, Bob Boog, or Danielle Kennedy. Recommended by NAR.