Charismatic Capitalism : Direct Selling Organizations in America

Rating:
Summary: This is the only scholarly study of this industry that I've
Review: Just about all of the books that I've read about direct selling, multi-level marketing, etc. are either how to books, books expounding the glories of direct selling, books denouncing the evils of direct selling, or are biographies of the founders of a company. This is a scholarly and objective treatment of the industry. It explains quite well the positive and negative aspects of the industry and a number of major firms that have shaped it. I recommend it to anyone seriously interested in understanding the direct selling industry.

Rating:
Summary: Excellent, but needs to be updated- the industry has moved o
Review: The content lacks sample product marketing plan. A chapter describing how the major Direct Selling Organizations manage their business, ie. recruitment, buiseness plan presentation, pick up and distribution, the options and a sample conference presentation would have made the book more complete and practical.