Dreamweaving: The Secret to Overwhelming Your Business Competition

Rating:
Summary: Commen Sense Power
Review: Dreamweaving:The Secret to Overwhelming Your Business Competition is a must have book for anyone who is in any kind of business and advertising, Education, and/or just normal everyday relationships.
It is a "how to" book to aid anyone to work colaboratively and effectively with anyone else.
It cuts throught the b.s. , the glitz and glamour and gets right down to the common sense of dealing with people. It will help you get what you want and more importantly will make everyone concerned happy. Everyone wins when you follow Chandler's suggestions.
I have been in Education all my life and as I was reading this book, I found that it translates for use in almost every level of Education from the student to the parent, right on up to the Administrators in the District Office. I would go so far as to say I feel this book should be required reading for any business and advertising student. This book is an easy read, to the point, with great bits of humor throughout. When you finish, you say to yourself, "Well, duh, I knew that. Now I know how to put it to work."

Rating:
Summary: Inspiring and practical
Review: Every hour of every day we consumers suffer a barrage of advertising, each shouting "bigger, better, new, improved." Our eyes and ears are so afflicted by claims and counterclaims that we soon learn to filter out the noise.

How then, can the creator or vendor of a product of service hope to gain the attention of potential customers and turn that attention into sales?

"To millions of talented businesspeople," says marketing consultant Michael Chandler in DREAMWEAVING: The Secret to Overwhelming Your Business Competition, "SALES is a four-letter word."

What he means, is that just because someone has a talent for business doesn't make them equally skilled in selling their product or service no matter how convinced they are theirs is the best thing since cable TV. The very thought of facing a reluctant consumer and convincing them they should spend their hard-earned cash on THIS instead of THAT gives them heartburn.

Fortunately, says Mr. Chandler, the most successful sales campaigns aren't. They don't sell anything. Rather, they focus on what the customer needs and wants and simply alerts them that the very thing they're looking for is RIGHT HERE. This is the fine craft of Dreamweaving.

"Dreamweavers don't think in or out of boxes," he explains. "Dreamweavers think in circles . . .Dreamweavers understand how people feel, how they think, and what makes them tick. They know what makes people excited and what bores them to tears."

And how to these amazing folks know all of this? Quite simple. They don't talk, they listen. In this era saturated with mass advertising, they don't try to out-shout the competition. Instead, they seek out the needs of their prospective customers and fulfill them. Successful marketing, he advises, is solely a matter of how the customer perceives the product. So, the wise marketer focuses on determining which images and ideas will allow his or her potential customers to personally relate to the product.

"Listen to what your customers want. Then give it to them," Mr. Chandler says.

Does it work? So far, if the examples Mr. Chandler provides are any indication. And we're talking banks, where the difference between one and the next is negligible at best when it comes to services. He has consulted with several banks that have seen their assets and customer base skyrocket simply because they have offered their paid radio advertising time to promote public events and fundraisers. Why? Because the residents of the communities they serve stop thinking of them as "the bank" and start considering them neighbors, friends, people who'll come through when they're needed.

Written in a pleasant, ironic style that entertains as well as educates, DREAMWEAVING offers advice that can be used by businesses no matter how small or large. The principles Mr. Chandler relates are also egalitarian in that they can be adapted to just about any kind of business you'd care to mention, and his focus on customer relations rather than hard sell is refreshing in itself. He honestly admits many are put off by what they consider the "touchy-feely" aspects of his premise, but that doesn't faze him a bit. The important thing is, it works.

Rating:
Summary: A wonderful read
Review: I manage two radio stations and recommend Dreamweaving to every marketing consultant. This easy to read book makes sense! The content reviews the basic principles of marketing and is a simple guide to your success. You must read it!

Rating:
Summary: A wonderful read
Review: I manage two radio stations and recommend Dreamweaving to every marketing consultant. This easy to read book makes sense! The content reviews the basic principles of marketing and is a simple guide to your success. You must read it!

Rating:
Summary: It's a Strategic Asset!
Review: I recently accepted a marketing position at a community bank and one of the first books my boss asked me to read was this one - Dreamweaving. This has been one of the most eye opening marketing/communication stratagies that I have seen or heard of in a long time! It makes sense, is simple, and can be the most strategic asset for your bank or business. Dreamweaving builds an emotional bridge between your business and the community. It allows you to focus on the relationship with people first, and then the product. I think that we have placed too much emphasis on the product and that banking/business marketing is the 'same old thing!' Everyone already knows that your bank has checking accounts and CD's - why bother telling them? Invest your time (and money) into relationships. This book is a MUST for anyone and everyone who has a business and wants it to genuinely stand out from the rest - we're talking Top of Mind Awareness!

Rating:
Summary: Marketing at its best!
Review: The concept of dreamweaving has changed the way I think about the marketing I do. As a bank mareting director for a community bank in Alabama, I have found this to be the best and most valuable thing I do in any day of the week, month, year. Any marketing expert would agree that ANY advertising results are often difficult track directly back to the specific expense. But after embracing (which is truly what you must do to make it work)dreamweaving in Spring 2001, our community bank has grown tremendously with 2003 being one of the best years we have ever had. The promises the book makes are not "hype". They are happening at our bank! Employees that are involved love it. Non-profit organizations have stopped asking for money and started asking for radio time! REALLY! I'm not kidding! Our advertising budget has not increased. In fact, the first full year that we began dreamweaving, we spent 25% less than budgeted. The budget has not increased, though two new branches have been built and marketed since dreamweaving began. If you are to embrace dreamweaving, you will get immediate feedback, no doubt. However, you must go the long-term with it. Many radio stations asked us at first, "Well, how long are you going to do this campaign?" The answer: It's indefinite. It will not end. We will ALWAYS do it.

Rating:
Summary: Marketing at its best!
Review: The concept of dreamweaving has changed the way I think about the marketing I do. As a bank mareting director for a community bank in Alabama, I have found this to be the best and most valuable thing I do in any day of the week, month, year. Any marketing expert would agree that ANY advertising results are often difficult track directly back to the specific expense. But after embracing (which is truly what you must do to make it work)dreamweaving in Spring 2001, our community bank has grown tremendously with 2003 being one of the best years we have ever had. The promises the book makes are not "hype". They are happening at our bank! Employees that are involved love it. Non-profit organizations have stopped asking for money and started asking for radio time! REALLY! I'm not kidding! Our advertising budget has not increased. In fact, the first full year that we began dreamweaving, we spent 25% less than budgeted. The budget has not increased, though two new branches have been built and marketed since dreamweaving began. If you are to embrace dreamweaving, you will get immediate feedback, no doubt. However, you must go the long-term with it. Many radio stations asked us at first, "Well, how long are you going to do this campaign?" The answer: It's indefinite. It will not end. We will ALWAYS do it.

Rating:
Summary: Dreamweaving: The Secret to Overwhelming Your Business Compe
Review: This book is a must have book for anyone who is in any kind of business and advertising, Education, and/or just normal everyday relationships.
It is a "how to" book to aid anyone to work colaboratively and effectively with anyone else.
It cuts through the b.s., the glitz and glamour and gets right down to the common sense of dealing with people. It will help you get what you want and more importantly will make everyone concerned happy . Everyone wins when you follow Chandler's suggestions.
I have been in Education all my life and as I was reading this book, I found that it translates for use in almost every level of Education from the student to the parent, right on up to the Administrators in the District Office.
I would go so far as to say I feel this book should be required reading for any business and advertising student.
This book is an easy read, to the point, with great bits of humor throughout .

Sue Hontz, Redstone Colorado

Rating:
Summary: The author's wish...
Review: You want to make a difference in your life. You want to do more than just get up in the morning, wade through your day, and go to sleep at night wondering "Why?" and "What for?". You CAN make a difference: in your life, in the lives of your family, your friends, your neighbors, community, and in the life and profitability of your business.

This book is your key.

Since 9/11, you, and everyone around you, are examing what is important... truly important... and casting off what is, in this new world of ours, a squandering of "Yourself." You are returning to core values, learned and trusted from birth: honesty, respect, love, honor, integrity, loyalty and a caring for others because it is, quite simply, the right thing to do. You are searching for others who share your values, and who are eager to stand by your side as you pursue the fulfillment of your personal dreams that are so important to you, that you make them your life's quest.

Anyone, anything, any business, that is insensitive to your wish to have your dreams come true, will be immediately discarded. 9/11 has reawakend us to understand that life is too precious, and that we no time left to waste.

Enter Dreamweaving.

This book reveals the key to building lifelong relationships between you, your business, and the people you wish to attract. Not through gimmacks, or come-ons, or price gouging, or other tired tricks, but from the building of emotional bridges so strong that no competitor can ever tear them apart. Bridges so powerful, so meaningful, they can be compared to a child's unconditional love for an adoring parent.

Right now, today, visionary businesses are embracing the tactics and strategies revealed in Dreamweaving to their tremendous success. This is not philosophical fodder. The results of Dreamweaving have even been featured on ABC Worth News Tonight with Peter Jennings. Step by step, testimonial by testimonial, you will learn how your business, its products and services, can become what your customer's dream of.

Dreamweaving is cutting edge stuff in the world of marketing, advertising and public relations. An entire chapter of the book is devoted to testimonial stories from businesses across the nation who are seeing staggering results through Dreamweaving. According to Pelican Publishing, "It is the marketing strategy of the 21st Century."

You are on the verge of a Great Adventure. Hundreds of thousands of potential customers are waiting for someone, something, some business, to make a difference.

They are searching, for A Dreamweaver.