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Rating: 
Summary: Fashion Buying for the 1970's
Review: Diamond and Pintel's 5th Edition continues to focus solely on Retail Buying for the Fashion (softlines) industry. The focus is on high end retailers Macys, Nieman Marcus and The Limited. There is only cursory mentions of other retail types. While some of their basic principles are sound, the technology is 20 - 30 years behind the times. Therefore, a student interested in improving their marketability is sorely served by text that constantly refers to paper forms, "the growing use of computers" and the increased use of the UPC. Only a good read if you are interested in how retail fashion buying was conducted in the 1970's.
Rating:
Summary: Fashion Buying for the 1970's
Review: Diamond and Pintel's 5th Edition continues to focus solely on Retail Buying for the Fashion (softlines) industry. The focus is on high end retailers Macys, Nieman Marcus and The Limited. There is only cursory mentions of other retail types. While some of their basic principles are sound, the technology is 20 - 30 years behind the times. Therefore, a student interested in improving their marketability is sorely served by text that constantly refers to paper forms, "the growing use of computers" and the increased use of the UPC. Only a good read if you are interested in how retail fashion buying was conducted in the 1970's.
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