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The Critical Path: Inventing an Automobile and Reinventing a Corporation

The Critical Path: Inventing an Automobile and Reinventing a Corporation

List Price: $28.00
Your Price: $28.00
Product Info Reviews

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Rating: 5 stars
Summary: Fascinating, Well written, Informed
Review: As the owner of a 2000 Dodge Caravan I feel it is a special treat to learn the story of my car's design and creation, from conception to labor and delivery. The book is well written, and the story is told in such a way that it riveted my attention from beginning to end. Mr. Yates is highly qualified having spent an entire career as an automotive journalist, and in my opinion it shows. In cases where I was familiar with the facts being discussed, his story agrees with the facts I was familiar with. This book is top notch in my opinion - 5 stars.

Rating: 5 stars
Summary: Fascinating, Well written, Informed
Review: As the owner of a 2000 Dodge Caravan I feel it is a special treat to learn the story of my car's design and creation, from conception to labor and delivery. The book is well written, and the story is told in such a way that it riveted my attention from beginning to end. Mr. Yates is highly qualified having spent an entire career as an automotive journalist, and in my opinion it shows. In cases where I was familiar with the facts being discussed, his story agrees with the facts I was familiar with. This book is top notch in my opinion - 5 stars.

Rating: 3 stars
Summary: An excellent counterpoint to the Iacocca books....
Review: As you will find out if you read this book, Iacocca was not a car guy - he was a businessman, a "mogul" in the business of cars.

This book provides a counterpoint to the Iacocca books, from a different viewpoint: from within the engineering and production "trenches".

No only does Yates chronicle the development of the third generation minivan; he chronicles with it the transformation of the Chrysler Corporation.

Adequately written, very insightful. Incredible access to what transpired at Chrysler during this time.

Recommended. Especially for minivan owners or prospective buyers.

Rating: 3 stars
Summary: An excellent counterpoint to the Iacocca books....
Review: As you will find out if you read this book, Iacocca was not a car guy - he was a businessman, a "mogul" in the business of cars.

This book provides a counterpoint to the Iacocca books, from a different viewpoint: from within the engineering and production "trenches".

No only does Yates chronicle the development of the third generation minivan; he chronicles with it the transformation of the Chrysler Corporation.

Adequately written, very insightful. Incredible access to what transpired at Chrysler during this time.

Recommended. Especially for minivan owners or prospective buyers.

Rating: 4 stars
Summary: A Interesting view of the Auto Industry
Review: We've owned four Caravan / Voyagers, so I had a distinct curiosity about the book's subject. The book was interesting when describing the design issues involved with "the vehicle that saved Chrysler/Plymouth/Dodge". The book gives a good feel for the business end of the big bucks car industry, trying to guess what world economy and whim of the American buyer will sell cars five years down the road.
Brock Yates' writing style lends itself better to one page editorial writing or brief commentary within specifications laden car articles. He KNOWS the subject but has a boring style. Overall, though the subject to me was worth finishing the book.
John Row

Rating: 4 stars
Summary: A Interesting view of the Auto Industry
Review: We've owned four Caravan / Voyagers, so I had a distinct curiosity about the book's subject. The book was interesting when describing the design issues involved with "the vehicle that saved Chrysler/Plymouth/Dodge". The book gives a good feel for the business end of the big bucks car industry, trying to guess what world economy and whim of the American buyer will sell cars five years down the road.
Brock Yates' writing style lends itself better to one page editorial writing or brief commentary within specifications laden car articles. He KNOWS the subject but has a boring style. Overall, though the subject to me was worth finishing the book.
John Row


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