Corporate Aikido: Unleash the Potential Within Your Company to Neutralize Competition and Seize Growth

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Summary: Neutralizing competition works!
Review: As a fanatic practitioner of Aikido I found this book a perfect fit with business strategy. Pino's has been able to draw a perfect parallel between this Defense Art and competitive strategy. By using his concepts we redefined our marketing strategy for the North American packaging market. It worked very well.

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Summary: A good reflection on modern management
Review: I am a manager of a large packaged consumer goods company and received this book as a gift for Christmas. I must say that I found this book very interesting. I am not a martial art guy but found the principles very interesting and applicable to my business. As a fanatic golfer I would like to learn more about the Ki exercises and as a senior executive I already introduced Pino's thoughts to my team. It triggered us to review our strategy. This book can be a treasure for the people who see the deeper meaning of the Corporate Aikido's concepts when they apply the concepts to business. When you read certain chapters twice, you are able to even think farther. A distinctive book.

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Summary: A new concept to strategy
Review: Last time I was in Los Angeles I bought Pino's book. I think it is great. I do not know much about Aikido but his view on strategy really made me think about my business. His concepts are dealing with business solutions. I recommend his book to all who take business seriously and who can really judge new insights. A pageturner!

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Summary: A Solid Effort!
Review: Robert Pino uses the model of success in the martial art of aikido to show how corporations today can succeed. Aikido believes in winning without fighting and in gaining a victory over yourself. In business, that means concentrating on building your own strengths, rather than trying to launch an aggressive attack. You deflect attacks against you by neutralizing your competitor and taking over his power and energy. Pino discusses ways aikido's philosophy applies to the business world and gives examples of how major companies have used this approach. This interesting, original book suffers from two writing faults: occasional long, difficult-to-read sentences and repetition of the same ideas. Nonetheless, we at getAbstract recommend this book to those seeking new strategies for strengthening their organizations in a competitive marketplace.

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Summary: Incredible, practical, and insightful
Review: This book is one of these books that I could not put away. As a business woman and an aikido-ka I found it the perfect blend between Universal truths and management. Pino did a great job! It is not an aikido book, but a book about neutralizing competitor's strength. A complete new way of thinking that will make your business plans sharper and more creative!