Risk Communication : A Mental Models Approach

Rating:
Summary: Practical and well grounded in the literature -- a must own
Review: This book is a "must own" for anyone who is interested in conveying risk information to members of the public. It lays out a cohert framework -- and more or less step-by-step instructions -- for identifying what information will be of greatest value to members of a target audience. It is the most useful book I have found thus far to guide my efforts to communicate complex health information to members of various publics.

Rating:
Summary: Practical and well grounded in the literature -- a must own
Review: This book is a "must own" for anyone who is interested in conveying risk information to members of the public. It lays out a cohert framework -- and more or less step-by-step instructions -- for identifying what information will be of greatest value to members of a target audience. It is the most useful book I have found thus far to guide my efforts to communicate complex health information to members of various publics.