How to Write a Good Advertisement

Rating:
Summary: Why You Must Read This Book!
Review: Don't miss this diamond in the rough!

This is a very overlooked book which touches on a little bit of everything, from soup-to-nuts, about writing copy and placing ads.

I'm not sure why it isn't mentioned as much as the more well-known classics like the Ogilvy and Hopkins material is, because it should be.

Although the book was written in 1962, it reads like it was written earlier -- perhaps that's why it's often not cited by the greats.

Buy it today. You won't be sorry.

Even if you're already a professional, the book will serve you well to stir up some good ideas -- maybe even for that promotion you're working on right now!

Rating:
Summary: Nice book on the basics
Review: From headlines to body copy, this little book does a wonderful job of explaining the basics of writing a good advertisement.

Written in 1964, the content is a bit dated in its references but the basics of good copywriting haven't changed. So this book is still relevant for all of us who want to write better ads and apply the techniques necessary to bring in a sale.

Highly recommended.

Rating:
Summary: Feels slightly outdated but very worth thought provoking
Review: The book concentrates on some really worthwhile basics and is a fascinating insight into the history of advertising