Create the Business Breakthrough You Want: Secrets and Strategies from the World's Greatest Mentors

Rating:
Summary: Helped increase sales by 77% in my 2 retail stores
Review: Chris Philippi, one of the authors of Create The Business Breakthrough You Want, gave me an autographed copy of this book at a speaking engagement he gave for an audience of retailers. His chapter, "Increase Retail Sales Quickly & Easily (And Without Spending a Dime on Advertising)" supports the teachings of his seminar ... which is that the greatest amount of hidden profit is in your store everyday, walking around ... YOUR CUSTOMERS!

Chris discussed the strategy of "conversion ratio" which is how many shoppers make a purchase out of every 100 that walk through the door. Foolishly I believed we must have sold everybody. Using his test I discovered we only sell slighly more than 30%. We've taken measurs to improve this ASAP.

And now we sell to more than 40%. (This is resulted in more than a 30% jump in sales!)

The next big strategy Chris Philippi helped us with was how to increase our average sale. It has consistenly been around $40 for our new store and around $28 at our old store.

Using Chris Philippi 's strategies of bundling complimentary items together, volume discounting, improved signage, and more effective POS displays, we've watched our average sale jump by more than 25% in each store.

This increase in my business has served an extra bonus as well. I've cut back on much of the advertising I felt was being wasteed. I no longer do those coupon packs that failed to bring much result and only advertise in one newspaper and not the others anymore.

Total in the 6 months since using the program designed by Philippi Marketing & Associates, my retail stores have achieved an increase in sales of close to one million dollars.

Needless to say I highly recommend this book. Retail store owners should skip right to page 186.

Sincerely,

Pam Sivol
Partner
Bilbo Stores, Inc.
"Where childen come to play and parents come for great prices."

Rating:
Summary: Powerful, Simple, & Useful
Review: This amazing book contains both the essence & the practical methodologies of the best business mentors/coaches. As opposed to other books, where you can normally find only one long theory that doesn't necessarily fits your business, here you can have a good idea over a wide range of proven methodologies. The main strength of this book is that you can easily implement the methodologies that you find to be best suitable for your own business, since the strategies are very down-to-earth and normally includes several examples. Whether you work with a coach or you are a coach, or just looking for creative and practical methods to bring amazing results to your own business - this is the book for you.