Enterprise One to One

Rating:
Summary: Beyond a vision, but not a field guide
Review: As 1-to-1 marketing becomes common parlance within the marketing world, this book is the must read for taking a theory beyond a Chief Marketing Officer's vision and actually putting it to work. The concepts and methods of 1-to-1 are laid out in a very methodical and easy-to-follow manner. If someone mentions 1-to-1 marketing within the context of a speech, interview, or paper, this is the primer to understand both the concept and the methods. However, this is not the book to purchase if you would like an exact science of steps to CRM and 1-to-1 success. This book has been in print for a period of years and many of the methods may need to be updated for new technological tools and increased issues with privacy.

Rating:
Summary: Beyond a vision, but not a field guide
Review: As 1-to-1 marketing becomes common parlance within the marketing world, this book is the must read for taking a theory beyond a Chief Marketing Officer's vision and actually putting it to work. The concepts and methods of 1-to-1 are laid out in a very methodical and easy-to-follow manner. If someone mentions 1-to-1 marketing within the context of a speech, interview, or paper, this is the primer to understand both the concept and the methods. However, this is not the book to purchase if you would like an exact science of steps to CRM and 1-to-1 success. This book has been in print for a period of years and many of the methods may need to be updated for new technological tools and increased issues with privacy.

Rating:
Summary: Más y más ideas para nuestra estrategia 1TO1
Review: Es un libro muy completo, ameno y lleno de anecdotas y casos prácticos que me han ayudado a entender de una manera clara y sencilla lo que significa y puede significar este márketing ONE TO ONE. Puede servir también para completar las conferencias que Don Peppers da en directo. No dudes en comprarlo. Espero que alguna vez se traduzca al español pues a veces se hace un poco duro por el idioma.

Rating:
Summary: Illustrates how to be successful in the on-line economy
Review: Excellent business strategy primer for the Internet age. Peppers and Rogers methodically review how to fully exploit the advantages and opportunities of the online economy. Details how companies must change, how metrics must change, and how to transition your firm. Well illustrated with real life examples and useful tools. Answers the question "Where do I begin?" for a company trying to make the leap to the E-Commerce world.

Rating:
Summary: Insightful
Review: I was very pleased with the quality of writing that went into this book. It provides a wealth of information in the one-to-one personalization space; not just the Internet paradigm, but as a business building methodology. I was very pleased.

Rating:
Summary: Insightful
Review: I was very pleased with the quality of writing that went into this book. It provides a wealth of information in the one-to-one personalization space; not just the Internet paradigm, but as a business building methodology. I was very pleased.

Rating:
Summary: RE Tired of being probed.
Review: I'd just like to add that at a major high tech firm (where I worked) this approach died a slow, expensive and horrible death.

Rating:
Summary: Good stuff for expanding your mind
Review: If you are going to do customer relationship management this book is for you. Whether you are in business or IT it will be valuable in any case. The book gives examples of best in breed CRM practices. It is very easy to read. Some of you will find ideas which will probably help you move your business forward to the 1-to-1 future. You will learn what the differences are between a traditional view of the customer and that of a 1-to-1 practitioner. You will also learn about new principles of customer segmentation and how to migrate from mass marketing to more selective 1-to-1 marketing. Although it is not a complete guide, you will enjoy reading it.

Rating:
Summary: Ouvrage indispensable dans le marketing one to one
Review: whilst the concept of 1:1 is appealing, and the case studies suggest that lots of companies are succeeding, there is little practical help re implementation. It's too consumer oriented a little less evangelism and more balanced approach would have been useful. suggest read : Ian Gordon Relationship Marketing Wayland & Cole - Customer Connections Regis McKenna - Real Time for a more in depth view of this.

Rating:
Summary: Great Success Story, Perhaps too much blurb
Review: Whilst the practical examples of 1:1 marketing helped a lot, I've found too many words that could be omitted. What I'm looking is for practical information; I know the drill (is more or less the same in nearly all authors). And these two guys really worked with a lot of companies, and show us how to do it in our businesses