Testing, Testing 1, 2, 3: Raise More Money with Direct Mail Tests

Rating:
Summary: Great analytical tool!
Review: Beyond the great examples and readable style, this book practically condenses information taught in statistical and data analysis courses ... and presents it in an extremely useful and readable way. So practical! This is a must read for people serious about improving their direct mail program. I am constantly getting mail and wondering "what were they thinking when they put this together?" This book will help you avoid some of those pitfalls.