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Summary: Want to push your creative thinking? Book is a must read.
Review: Advice.....use a "highlighter" when reading this book.
There are some key ideas on pushing creative thinking that have changed the way I approach my work. I guess we all get in thinking ruts and become more and more predicable each year in our creative solutions. This book made me realize I really haven't been pushing myself creatively. This book gave me new energy and new approaches in looking for creative solutions.
A must for your library!
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Summary: Demystifies creativity, and a fun read
Review: Brining big ideas to my job is now easier than ever.  In an entertaining manner this book helps to codify a process that is almost impossible to contain and explain.  The author first breaks down the creative "process" then gives the reader easy to learn, simple to use thinking tools to help jump start the imagination when you need to. I've used many of the suggestions and methods and they have helped me go beyond the same old ideas in my category.  My supervisor is amazed at my new found resource.  The chapters about brainstorming, selling and managing for more creativity could have been books of their own.  I've seen nothing like it in other books on creative thinking.  I'm not sure why this book has been bashed by a few readers.  Maybe advertising types believe they already know this. I've been on the business side of health care for 17 years and this is a very refreshing, effective way to think.
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Summary: Not for me.
Review: I too found that this book focuses way too much on how great Tom Monahan is, how to read the book and how proud he is of the names for his creativity excersises. It's distracting. He put the mashed potatoes all over the top of the meat.After reading half of this book, out of order (which he encourages), I was disappointed. I didn't feel like I was learning anything new. But then I realized that I am not the target. This book is not for people who are already advertising creatives. This book would be great if you're someone who wants to get into the creative department, or if you are in a non-creative industry and you want to learn how to come up with innovative ideas. But for me, he's just telling me about what I do every day. I don't know everything. I'm no Tom Monahan. But I was expecting "Hey Whipple" and I got "Hey Arnold" -- Good. Just not geared towards me.
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Summary: Best Book Available to Learn to Become Creative
Review: The author, Tom Monahan, was the cofounder and former creative director of Leonard/Monahan and is now President and Head Creativity Coach of Before and After, Inc. With a client list that includes names like AT&T, ABC Sports, The Wall Street Journal, McDonalds, Sears and others you know that he has a proven track record. In this book he takes the reader through a series of techniques to break through the rust of thinking the way you always have in the past and open new directions in creative thinking. Whether looking for a truly different solution to a problem, a unique way to open a new market, or anything else that requires a new approach this book will teach you to break loose from old patterns and embrace new ideas that you never knew existed. A truly enlightening piece of work, you will not be disappointed. Access your creative self and see how it changes your world or at least your perception of it.
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Summary: The Look How Great I Am Book
Review: This book spends too much time telling you how great Tom Monahan is. Too much time telling you how to read the book. Too many tired "catchy" names for his brainstorming processes. And to make matters worse, too many fonts & font sizes to look at. And this from someone who sat through one of his seminars & loved it. Stick to other books like "How To Get Ideas" or "Hey Whipple, Squeeze This" for real creative inspiration.
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Summary: Practical creativity
Review: This book takes a down-to-earth approach to an elusive subject, with lots of real world examples of how unmysterious creativity can be in everyday life and in business. It's fun to read. Lots of inspiration. Yes, the "thinking tools" are a bit contrived, but I think that's the author's point; when you're stuck, and inspiration isn't coming, maybe a little calculated thinking is what's needed. I have already used some of these thinking methods with great success, but the guidance and motivation has been even more valuable. I'd love my boss, coworkers and clients to read Lobotomy. This is not an advertising book, as the author states and shouldn't be judged that way. It's a book about creative thinking that can be applied to anything - even advertising.
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Summary: Done with books on creative thinking
Review: This is the fourth or fifth book on creative thinking I've read that tries to mimic the classic "Thinkertoys" in some fashion or other. Through buying and reading books of this type and learning nothing new.
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