Stated Choice Methods: Analysis and Application

Rating:
Summary: a long awaited guide
Review: This book finally provides a comprehensive guide to designing and analysing choice experiments. (Probably a niche market). The authors (and W. Adamowicz, who contributes one chapter and is acknowledged in the inner title page) have been writing the book on choice experiments for many years, in the form of research papers. Until now readers have been left to guess at the intricacies of the mathematics used to construct the surveys, or set off in search of texts and papers on economics and statistical experimental design (particularly factorial design, which is not always well covered), or contact the authors directly. Finally it is all here in one place. This book explains the economics as well as the statistics. Examples are provided in transportation, environment and marketing. A great guide to understanding this area of social research.