Why We Shop : Emotional Rewards and Retail Strategies

Rating:
Summary: So-so, a lot of common sense, no sources
Review: As a scholarly work this would fail due to a lack of sources for the many facts cited within. Although I think its target audience is the general public, sources for further reading would be helpful.

Pooler presents an overview of consumer psychology, which mainly equates to common sense. The book is worthwhile reading but should be read in addition to some more scholarly works on consumer psychology or at least some fact books.