The Mirror Makers: A History of American Advertising and Its Creators

Rating:
Summary: Advertising must read
Review: Anybody who ever worked, or ever want to work a day in the advertising business must read this book. Media, account and creative people will enjoy it equally. You will gain tremendous insight and respect for our industry -- understanding where we've come from -- and appreciation of where we are today. Extremely entertaining. Full of wisdom and fascinating stories about the advertising forefathers and legends. Rightfully the most quoted book on advertising. Robert Fleege - fleege.com

Rating:
Summary: A crash course about the dynamic history of advertising!
Review: This book is a must-have resource for anybody in or thinking of dabbling in advertising. It's a veritable who's who of the movers and shakers in the industry.

Starting at advertising's humble beginnings, it covers most of the major successes and pitfalls, and sheds some light on how it modernized into the institution we love and hate today.

Nobody affiliated with the industry should be without this wonderful resource!