Off The Wall Marketing Ideas: Jumpstart Your Sales without Busting Your Budget

Rating:
Summary: Right on the mark
Review: This book is very suitable for those who want to establish entrepreneurship without any experience before. Since there are lots of marketing ideas, which are different from the common practices of other companies. The ideas the author recommended are very fruitful such as, how to build up a professional look for yourself, have a good image for your company, how to impress the press to report your success. The marketing ideas will not consume high cost, but they are creative enough for you to promote your product and company. The idea i treasure most is referal, it is a low cost promotion method which only require customer relationship with word-of-mouth communication.

Rating:
Summary: Practical and meaningful
Review: This book pointed out many useful tactics that cost you little to carry out. It is very practical as we can see many successful cases. Every one knows that cost incurred in marketing is so high that it narrow our margins and make us unable to offer competitive price. Using the strategies in this book is going to save you a lot. It included other useful information such as how to build up a professional image and how to establish the strategic alliance. If you want to increase your competitiveness of your product, you have to read this book.