Business To Business Advertising

Rating:
Summary: 3 books in one - amazing.
Review: This is a collection of works from various authors and has the value of 10 or more books. It covers advertising in a marketing environment, buyer behavior, segmentation, tageting, and positioning. There is a chapter on the roles of advertising that includes opportunities and industry views. And the entire book is worth double the price for the How to Keep an Account Forever...by Fred C. Poppe page 263 which applies to ad clients and almost anyother client. I read a lot of business books - this is a keeper.

Rating:
Summary: 3 books in one - amazing.
Review: This is a collection of works from various authors and has the value of 10 or more books. It covers advertising in a marketing environment, buyer behavior, segmentation, tageting, and positioning. There is a chapter on the roles of advertising that includes opportunities and industry views. And the entire book is worth double the price for the How to Keep an Account Forever...by Fred C. Poppe page 263 which applies to ad clients and almost anyother client. I read a lot of business books - this is a keeper.