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Intellectual Capital: Realizing Your Company's True Value by Finding Its Hidden Brainpower |
List Price: $25.00
Your Price: $16.50 |
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Reviews |
Description:
In a corporate world where true value is no longer determined by physical assets alone, but instead by a combination of material and nonmaterial resources, businessman Leif Edvinsson and journalist Michael Malone propose a new way to bridge the gap between balance sheet and organizational reality. In Intellectual Capital: Realizing Your Company's True Value by Finding Its Hidden Brainpower, they explain why today's companies must take intangibles seriously--and how to measure them so they can.
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