The 100 Best TV Commercials : . . . and Why They Worked

Rating:
Summary: Words cannot convey...
Review: This book covers some *great* commercials. It should be a *great* book, but it is not. Kanner is a talented writer, but she is trying to convey in words something that can only be conveyed visually. I would buy this book in a second if it were accompanied by a CD or a DVD containing the commercials.

As it is, it is hard to recommend the book, when the words fall so far short of conveying the essence of any commercial. (To see what I mean, try reading about a commercial you remember well. You will note that the description is accurate, but it does not delvier the complexity of the experience you had when you watched the commercial.)

It's not a bad book. In fact, it's probably as good as a book like this gets. But words are not a medium suited to the task at hand. Books about advertising work better when they are about print campaigns.

Rating:
Summary: Words cannot convey...
Review: This book covers some *great* commercials. It should be a *great* book, but it is not. Kanner is a talented writer, but she is trying to convey in words something that can only be conveyed visually. I would buy this book in a second if it were accompanied by a CD or a DVD containing the commercials.

As it is, it is hard to recommend the book, when the words fall so far short of conveying the essence of any commercial. (To see what I mean, try reading about a commercial you remember well. You will note that the description is accurate, but it does not delvier the complexity of the experience you had when you watched the commercial.)

It's not a bad book. In fact, it's probably as good as a book like this gets. But words are not a medium suited to the task at hand. Books about advertising work better when they are about print campaigns.

Rating:
Summary: indispensable for some; fascinating for others
Review: This is an indispensable guide to what makes advertising work for anyone interested in advertising; and interesting for anyone who didn't think he/she was. Best of all, in a witty way, Kanner explains what the advertising had to do and whether it did it! A classic...

Rating:
Summary: An entertaining, nostalgic an educational fun read.
Review: With the hundreds of thousands of commercials we see over the years, it's illuminating to be able to have someone separate the chaff from the wheat. Here we have the 100 best of all time. Just about all of them have entered the popular culture. It's fun reading and remembering how they sold their products and services and how much more emotional and impactful commercials used to be.