Power Selling : Seven Strategies for Cracking the Sales Code

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Summary: Real tangible help in the tough world of Selling
Review: I really obtained a significant amount of tangible help from Mr. Ludwig's book, Power Selling. In an easy to remember tactic of using all Rs to head the chapters, George drills down to the assets that all great salespeople need to develop rock-solid customers. While its great to possess a product that has compelling differentiation, George elucidates the factors that really cement the sale between salesperson and customer.
While all of the Rs are key, I particularly found benefit in the Reputation, Relationship and Research chapters. These are heavily involved with consulting for and truly caring for, your customers. These I have used in my success in selling and now are further defined and elaborated by George Ludwig. Thank you, George, for the keys to sales!
Grant Davis
Owner-PhysiciansHealing

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Summary: Great BOOK and a Great INTERVIEW
Review: Althought the title of this book is "Power Selling," it's probably not what you're thinking. There is nothing high-pressure or overpowering about the real keys to selling success in the 21st Century.

George Ludwig is a top expert in sales, which is saying a lot since this field is so huge, and he says that in an age of corporate scandals, suspicious customers who can easily get information about just about anything on the internet, there is no substitute for having a great reputation. That's the first of the seven strategies and it truly is the foundation for implementing the others.

I interviewed George Ludwig on "The Inside Success Show" and loved every bit of it. He has hit the nail on the head with strategies that reveal the proactive side of selling success.

Here are some other things I learned:

** How George Ludwig broke away from low self esteem and rose to the top in his field of selling
** Who are your real customers and how to connect with them
** Why you need to stop trying to develop a top salesmen mentality and take the right actions that will take you all the way up
** What to do when your sales are down and your attitude is even lower 
** Where you can get thousands of new selling ideas (and its not what you're thinking)

No matter what position you have in business, you have selling to do, and if you would like to be successful at it, then I highly recommend you grab a copy of this book learn these seven strategies - believe me, it will be worth your time, money, and effort many times over.

Randy (Dr. Proactive) Gilbert, host of "TheInsideSuccessShow.com" and best-selling author of "Success Bound"

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Summary: This book has topped Strategic Selling and Solution Selling
Review: George Ludwig grasps concepts that seem to have eluded many of the leading thinkers in sales and he debunks many of the myths that revolve around so-called "strategic selling". His original research that uncovered "the seven powers" of the world's greatest salespeople, which are really "best-of-breed practices," is right on the money. This might be the first sales book you could actually hand to your buyer and say "Here's how I'd like to proceed with you," because of the integrity and trust woven into the Power Selling approach. I literally read the entire book cover-to-cover in one sitting, and as of this writing I'm reading it a second time. And Ludwig's on-line assessment tool is a great addition to the book. The book has definitely helped my air charter business grow to the next level and it's the best overall book on selling strategy I've ever read--and I think I've read most of them.


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Summary: Take it to the next level with "Power Selling"!
Review: I have been in the Financial Services Industry for 20 years in capacities of recruiter, trainer, producer, teacher, manager, and author. Mr George Ludwig has topped the crowd head and shoulders with this book! His depth of insight regarding powerful keys to cracking the code are going to help my business tremendously. I highly recommend Power Selling to anyone who wants to "take it to the next level"

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Summary: A Must Have For Your Sales Library - A Fresh Point of View!
Review: I love this book! I was quite surprised at Ludwig's refreshing and unique sales approach which if employed will (according to some heavy hitting testimonials) boost your bottom line. Ludwig's "Up Close and Personal" writing style makes Power Selling an enjoyable read while revisiting old strategies and inventing some fundamental new strategies Ludwig's Power Selling will revitalize your selling style. This is a nuts and bolts tool that can be used by sales professionals as well as business professionals across the spectrum for purposes of honing skills in the areas of client communication, client relationships and customer service. Mr. Ludwig might want to do a sequel to Power Selling, leave out the abundance of quotes and stick to his own inventive, ingenious thoughts - they are definitely worth expounding on. C. Roach

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Summary: Selling Power Booster
Review: If you want a power boost for your selling success, "PowerSelling" is a turbocharged resource for you. Just as with his first book "Wise Moves", George Ludwig uses his brilliant nack for reducing selling complexity into easy to read practical tips. As a sales person, consultant, and sales trainer, I recommend this as a must read for every sales professional.


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Summary: A masterpirce
Review: Ludwig has really created a masterpiece! It's great for beginning and veteran salespeople alike. This is the only book I've seen that distills so much sales wisdom into just seven principles. Most books on this subject have very little new content; this book is the exception!. The stories he uses are great and very real world. His Power Boosters provide an easy roadmap to improve your skills and the on-line assessment tool that accompanies the book was worth the price alone! A real eye-opener for me, and I have been selling all my adult life. This book is helping me to understand that sales in this millennium has changed drastically and I need to as well.

Todd Hunt


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Summary: George Ludwig - The Power of Real Passion Personified
Review: Our firm has had the pleasure of working with George in a consultative relationship, and when he told us about his vision for "Power Selling" I was concerned. George is chapter two ... The Power of Real Passion. How are you ever going to capture your energy and enthusiasm for attracting and retaining client relationships in a book...I wondered. Well, he has done it. By reading Power Selling you will feel George's energy ramp up with every passing chapter. This book is the only resource that I've come accross that takes the best of sales success of the past half century and finally connects the dots. If you're looking for gimmicks and a quick fix then move on. But if you have a passion for people and a passion for your commodity, then this book is a must read!

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Summary: Finally...A step by step simple sales guide I can use!
Review: Power Selling is a GREAT read! George Ludwig's latest book is a refreshing new approach to selling. In essence it distills the "best practices" of the world's greatest salespeople down to just seven core competencies. The books academic approach that is combined with Ludwig's 25 years of sales experience makes the book extremely 'real world' in application. There are just a ton of ideas sprinkled throughout the book called Power Boosters that are very practical and can bring immediate improvement. The book is used in conjunction with an on-line assessment tool that provides great feedback as to where salespeople are strong and where they need to improve. And that serves as a great road map for tracking progress towards reaching sales superstar stature! One thing the book emphasizes that I found very valuable is the importance to stop talking product features and start talking about the real life usage scenarios a product or service provides that people can more easily relate to. That reminder is very simple and yet very powerful.



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Summary: Starting a career in sales? Read this now!
Review: When I read this book, I I had a different opinion going in. As a recent grad just starting a career in sales, I knew mostly textbook training. George Ludwig takes all that "textbook" and makes it practical. There are a lot of great little tips that are perfect things for newcomers to sales to pick up as well as things sales stars may have forgotten about. There are also a lot of great quotes that make you think about the stratagies and ties them to the everyday. I think this is a great book; definitely better than some of the other dry, textbook sales books I have read.