The Marketing Game! (with student CD ROM)

Rating:
Summary: Review of TMG! (Third Edition) by David Tonks
Review: The Marketing Game! now appears in its third incarnation, some 14 years since the original launch.

Exsiting or former users of TMG!, either faculty or students, will recognise the latest version. The basic market model remains the same as do many of the operating procedures but this marketing simulation software now works through a Windows environment and contains many enhancements to improve ease of use. It is a very worthwhile and perhaps overdue update.

One noteworthy feature of TMG! is the modest cost. Unlike some alternative marketing simulations, there is no licence fee. The operating software is supplied with the Instructor version of the manual for TMG!