Write Great Ads : A Step-by-Step Approach

Rating:
Summary: Great little gem of a book!
Review: As a copywriter I have had the privilege of reading many books on copywriting and I can say with all candor that this book (with a forward by Bob Bly himself) is a short course in copywriting.

It steps the reader through the process of creating a great ad, warning, counseling, and coaching all along the way.

An easy read, it is a great addition to your copywriting bookshelf!