Mindless Selling

Rating:
Summary: Great Ideas! Poorly Written...
Review: This book reveals great insights on the hidden weaknesses that truly hold salespeople back. In fact, I would call the ideas revolutionary for the sales industry. What I cannot understand is why the author didn't get a ghostwriter or at least hire an editor for his writing??? There are mistakes everywhere which makes the book choppy and difficult to read. One has to figure out what Kurlan is trying to convey to understand his ideas. It is a shame because the ideas are really profound.

Rating:
Summary: One of the Worst Book on Sales Ever
Review: This book was so bad that I tossed it into the trash. Mr. Kurlan borrowed terms and sales techniques from Sandler Sales Institute and proceeded to sprinkle them throughout the book, only giving credit to David Sandler on page 72. Kurlan then fails to explain any of the terms; mirroring, bonding and rapport, dream book, softening statements or let the reader know that these are not his creations. The book is conclusionary in all aspects and ends with such trite sentences as Mindless Selling is to be at peace. Mindless Selling is to be (sic) competetive (page 78). Besides unable to spell as well, he ends the book with quotes that make no sense. Dwight Eisenhower is quoted, "We sell peace, knowing that peace is the climate of freedom." Underneath the quote, Kurlan then writes that you must be at total peace with yourself, gives no hint how, and then recommends that you read Dr. Herbert Benson's book to find out. Save your money and time or go buy a Sandler book that at least describes Sandler's sales system.