Market Research Made Easy

Rating:
Summary: A good introductory book
Review: For uninitiated readers who know little about the subject and how to do a real market research, this is a VERY good title. The case studies at the end of each chapter clarifies ideas covered before. This book contains good tips on how much a market research could cost for a small business, and has names and addresses of Canadian resources as well.

Rating:
Summary: good book for beginners and as a refresher
Review: I took a variety of marketing courses in college but forgot some of the basics on marketing research. A project was coming up soon on the subject, and I need to have something to refresh my memory. This book was very helpful in that regard. It is an easy, quick read to give you a good overview or refresher of the field.