Description:
Once again the Dummies series takes a seemingly complex skill and presents it clearly with simple language, common sense, and a friendly presentation. The emphasis of Selling Online for Dummies is less on sales skills (which are covered in Marketing Online for Dummies from the same series) than on the nuts and bolts of setting up and running an actual sales site on the Web. Lundquist guides the online entrepreneur-to-be through the maze of developing an effective store. She breaks the basic knowledge into six sections that discuss the thinking that should go into a sales site design; the technical matters of selecting hardware and software and maintaining the site; how to develop selling content; how to make a site strong through sound advertising practices (no spam advised here), database use, and customer service; the tricky area of accepting payment online; and the safe areas of Internet commerce law (an especially valuable chapter). Lundquist finishes with the customary Dummies series "Parts of Tens," three lists of top-10 tips to maximize chances of success. An enclosed CD-ROM contains software useful in constructing an interesting online store. --Elizabeth Lewis
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