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Rating: 
Summary: Crystal clear guidance for the listening business!
Review: Mike Wing has written a terrific how-to-get- started manual for the small business owner/operator to the corporate executive! This large book in a small cover is a stimulant for the thinking manager or owner who believes in the value of serving and listening to her or his customers. True, the answers are not in Wing's book . . . but, if they were, this classy treatment of why and how to get to know your customer would be a heavy volume and many times the price. As the owner/manager of a market research firm that specializes in customer service research, I can tell you that this book is right on the mark! A must read for anyone who is serious about business and customer service!
Rating: 
Summary: Not GOOD!
Review: Please tell me something new! "Customers are important" is a cliche we all know. Needless to say, all this book essentially does is repeat the obvious and adds little to one's ability to effectively compete for clients. I was surprised as to the generic nature of the advice. To get customers, you cannot rely on a business consultant's slogans. Yeap, "Customers are important". Try NOT to be a customer for this unimaginative, bland and mind-numbing product.
Rating:
Summary: A complete disappointment
Review: This book is a complete disappointment. I did not read one sentence that was intriguing. I think I could have learned more from reading basic research web-sites on the Internet. I could have written a better book after my first year in college. I would not recommend buying this book...it was a complete waste of my time and money.
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