Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds

Rating:
Summary: Theory vs. Reality
Review: Content - theory versus reality. Brain Tattoos is reality based. It cuts to the true business problems that so many corporations (large, medium and small) are experiencing when it comes to brand building, brand identity, and brand awareness. So many business books today are overabundant with theory. While the theories may be good (or not), most business leaders today are looking for real world examples and tools to implement that will make a difference. This book gives you those examples and tool kits to be put to use immediately.

Rating:
Summary: More than branding "book" ...
Review: ...it's a branding WORKBOOK.
It's good thing for any competing titles that Karen's book is out at the beginning of 2005 -- it gives them all year to try and top it. Cover-to-cover content: everything from how to make an indelible mental mark to protecting your brand assets to the top-10 Brand Tattoo Taboos.

Endorsed by Seth Godin (Free Prize Inside) and Jeffrey Gitomer (Little Red Book of Selling) -- 'nuff said!

Rating:
Summary: An Outstanding Book!!!
Review: I've been involved in sales and marketing for the last 15 years. In that time I have read countless books on the subject of branding - some good, most bad.

I recently took a job as the president of a creative agency that was in desperate need of a new brand identity. Karen Post's book, Brain Tattoo has made my job infinitely easier! I found Chapter 5 - How to Construct Your Tattoo Plan - especially helpful.

What I love most about the book is that it is based on real-world, hands-on experience and not classroom theory.

I would highly recommend this book if you are interested in creating a memorable brand that will forever be tattooed in the minds of your consumers.


Rating:
Summary: Awesome book, highly reccomended
Review: This book really gave me the courage to think outside of the box from the start and really helped me understand how vital branding is to a marketing campaign. Being a fairly recent college grad with a degree in marketing, I discovered concepts and ideas that are definitely helpful in the world of advertising today and it also was a great addition to my college education.

It was fun to read, and it was interactive... allowing you to apply your own marketing and advertising scenarios to help you succeed.

Rating:
Summary: Brilliant, engaging, and highly readable
Review: With hundreds of marketing books available, it's difficult to determine which ones are really valuable. "Brain Tattoos" is one of the few that really deliver the goods.

Establishing a brand is usually more for the corporate players. The big guys can just buy enough advertising to build a brand. But it's not that simple to build a sticky brand.

"Brain Tattoos" delivers its message with a terrific style, simple directives and a lot useful tips. It's not an academic textbook that will only be referenced once. You'll go back to this book over and over.

What I like most is how readable the book is. It's a great companion on a business trip. Just bring a pad of paper - you'll want to write down all the ideas this book generates.