Focus Group Research Handbook

Rating:
Summary: Great as a refresher or for a first time moderator
Review: I purchased this book to refresh my skills when organizing a series of focus groups with very diverse demographics. Edmunds allowed me to brush up on key techniques, but also painted a great visual for the those on my team that were focus group virgins.

Rating:
Summary: Not bad, BUT I HOPE MORE!
Review: NOT BAD,BUT I HOPE THEY COULD TELL ME MORE SOMETHING NEW!