Poor Richard's Internet Marketing and Promotions: How to Promote Yourself, Your Business, Your Ideas Online (Poor Richard's Series)

Rating:
Summary: Erroneous and Misleading Information
Review: . . . then you must attract people to it.

Many classic proven marketing techniques can be employed faster, easier and cheaper today using new (electronic) tools. The web site replaces the brochure and the media kit while email replaces Postal mail.

Peter Kent and Tara Calishain build a foundation and then cover registering your web site, getting the word out and promoting the inexpensive way-with email. You will learn about affiliate programs, tracking results, electronic news releases and more. For coverage, click on Table of Contents in the left-hand column of this page.

As the author of 113 books (including revisions and foreign-language editions) and over 500 magazine articles, I highly recommend this book to anyone who is in business. [e-mail].

Rating:
Summary: Even an Mouse Can Now Master Internet Promotion
Review: A few weeks ago, I ordered a book from Poor Richard's Web site. I was familiar with Peter Kent's email marketing newsletter. I had perused his website extensively. I was aware that he was one hell of an internet marketer, but I was not fully prepared for the extent of his marketing know- how until I read "Poor Richard's Internet Marketing and Promotions".

The second book in the widely praised "Poor Richard's" series that began with "Poor Richard's Web Site" published by Top Floor Publishing. Kent has earned rave reviews from Amazon.com to Fortune.com to USA Today to Windows magazine for his outstanding knowledge of internet marketing and design.

This book is invaluable to any and every internet marketer. It covers everything from using low-cost press releases to reach hundreds of journalists to giving away products at other peoples' Web sites to preparing your Web site for successful search-engine registration to using associate programs to multiply your sales presence on the Internet to using awards to bring people to your site to buying advertising without breaking the bank to using newsletters your own and other people's to promote your website.

Every page in this book is a goldmine, with internet links and fantastic advice on how to not waste your valuable time online, earn a decent income with online sales tools, and how to do it all on a budget!

To top it off, some of the advice is also available for off- line use as well as he uses simple and effective marketing promotion techniques.

This book is my new personal internet marketing bible, and I'd strongly suggest you make it yours as well!

Rating:
Summary: re: returns....
Review: Be sure you check before you take advice from just anyone. Most third party merchants do NOT allow you to "review" books for 30 days and return them. That covers most of your used and 2ndary Marketplace books-all but brand new books from Amazon itself. Amazon has a 30-day return policy but I'm sure it's not meant to be a "rent and return" as this person reviewing below seems to be telling you to do.

Tacky at the utmost.

Rating:
Summary: Enjoyed this book
Review: I enjoyed reading this book. There were many suggestions to promoting a web site - some of which I followed. One big mistake I made was using a list from Imediafax. I agree with the previous writer. Their data is way out of date. The most valuable information I learned is how to properly write a press release. This book shows you step-by-step how to create a press release and e-mail it out. I had a lot of success with mine.

Rating:
Summary: re: returns....
Review: I found this book to be best for covering the basics of marketing and promotion on the internet. However, as is the problem with many internet books, the links and e-mail addresses offered in the book are out of date and don't work. Despite this problem, the book is very helpful and full of good information.

Rating:
Summary: A decent book on marketing and promotion.
Review: I found this book to be best for covering the basics of marketing and promotion on the internet. However, as is the problem with many internet books, the links and e-mail addresses offered in the book are out of date and don't work. Despite this problem, the book is very helpful and full of good information.

Rating:
Summary: Extremely Readable and Practical
Review: I'm dismayed by the negative review posted earlier. It's obviously not true!

Anyone who has read the book can testify to the great knowledge and expertise covered in the book. I have read almost every book on marketing, and this is the best so far. For example, it is the first one to cover Truste (which is becoming a very popular registration for many Web portals). Its section on affiliate program is particularly refreshing. It also warns against the use of cybermalls by offering several compelling reasons. Now, you don't even hear about cybermalls anymore.

The coauthor, Peter Kent, has also co-written the Story on CDNow. It's an insider look that has earned rave reviews.

Don't let the negative review affects your learning experience. Amazon.com gives you 30 days to review the book. You have nothing to lose.

Rating:
Summary: A superb resource for promoting your entity online.
Review: It's about time! Peter Kent and Tara Calishain have managed to avoid the tremendous hype surrounding internet promotion, by providing a well-organized volume of solid information. They cover not only search engines and adverting, but lesser-known areas, such as awards, newsletters, discussion groups, press releases, and e-mail, among others. This book provides not only information, but a basis for developing your electronic marketing strategy. Buying this book is a must for anyone with a web site because it will pay for itself very quickly. Highly recommended!