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Rating: 
Summary: Good book for marcom professional
Review: Book has a very interesting name and for some point book does fulfill expectations but... book is too much trying to find relevance for marketing function not to explain the relevance of marketing in corporate environment...book is written in a way "marketing for dummies"... CRM is explained as a IT tool to develop internal processes with IT... brand and customers/customer relationships are separeted too much... every page has too many times word selling (push approach) not customer's buying (pull approach) So the total approach of the book in not very modern.Book is a good starting point for a marcom professional who would like to be a marketing professional. I find the book useful to myself when I have to explain what is marketing for a production oriented person.
Rating: 
Summary: BOR-ing
Review: Despite the mouthful of a title, there's good stuff in here. Very plain-spoken and straightforward. It's not another story about P&G or all of those brands that everyone on the planet already knows. This is for the "rest of us" who are going to trade shows and working with distributors and selling directly to customers - not sitting in overpriced ad agency offices in New York. I bought a copy for our CEO, CMO AND our CFO.
Rating: 
Summary: The Real Deal
Review: Having worked side by side with Dave Sutton and Tom Klein, I have seen first hand how dramatic the results can be from applying the techniques described in this book, particularly in the context of their consulting projects. This book is a remarkably detailed "how to" - particularly refreshing in a world of marketing books that like to speak broadly (and vaguely) about brand.
Rating: 
Summary: Now I Get It!
Review: I've never really "got" marketing before. I'm in the tough position of being asked to do marketing without any experience. This book has the secret ingredients that are relevant to every person who is new to marketing. I didn't want to know how to do all of the marketing tactics, like ads or promotions or whatever. I needed to know how to think about setting marketing strategies so that my company can sell more. This is the book if you've got the same challenge. On a side note, despite the rather dry cover, the charts and graphs inside are very helpful (and might even show up in some of my company presentations soon).
Rating:
Summary: A Formula for Success
Review: The "Einsteins" of marketing science, Sutton & Klein take the analytical approach to marketing to a whole new level! After reading dull and boring marketing books over the years, this one truly stands out as unique. I highly recommend it.
Rating:
Summary: A Formula for Success
Review: The "Einsteins" of marketing science, Sutton & Klein take the analytical approach to marketing to a whole new level! After reading dull and boring marketing books over the years, this one truly stands out as unique. I highly recommend it.
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