Rating: 
Summary: Wow! BUY this book!
Review: Okay - so admiteddly I didn't like it very much at first. This book is HUGE! It covers so much ground that you can easily get lost during your first read. But I dilligently came back two weeks later (after reading it the first time) and I slogged through all of the details. This book is THE encyclopedia of book marketing for authors who want to make REAL money (whether you self-publish or work with a p. house).
I have self-published and worked with publishing houses, so I can see both sides of the fence. This book is a MUST HAVE no matter what patch of grass you want to play in (they are both green). But here's why you must own this book:
If you self-publish, you will make a LOT more money. There is no contest. You keep 50-70% of the selling price of your book (remember printing and ad costs). This book has resources for publicity (like the mighty Joe Sabah!), SPAN, Publisher's Weekly, as well as media contact methods and the occasional agent recommendation. All good stuff. This book pays for itself over and over.
If you publish through a publisher (small or large), you KNOW that you alone are responsible for the success of your book. Your agent has told you that you must get out there and "promote, promote, promote!" This book shows you how. I didn't like the binding (it falls apart quite easily), but you are paying for the information, not the binding.
This is one to add to your collection! Good luck with your new book(s)!
:-)
Rating: 
Summary: Fabulous Help for New Authors!
Review: This is the best book available on what the new author needs to know about promoting his or her books!!
Rating:
Summary: Their guidelines helped me get MY book on Amazon.com!
Review: When I got ready to write my book ... I knew the information was great. The composition, typesetting, even cover design etc. was no problem. But I didn't know all the in's and out's of getting the book published and promoted. And since we were going the self-publishing and self-promoting route, I definitely needed that info! The books by Marilyn and Tom Ross provided that information...and then some! JUMP START YOUR BOOK SALES and THE COMPLETE GUIDE TO SELF PUBLISHING(a companion book from the Rosses) are brimming over with invaluable tips, the kind that only come from years of experience. The Rosses have proven they KNOW about the book business. These books (and Dan Poynter's Self-Publishing Manual) are THE definitive sources for self-publishers.
Rating:
Summary: This book is your own personal book coach
Review: You CAN make money publishing and this great book
provides hundreds of practical tips you can implement to make it
happen. Writers, self publishers and small presses as well as
those who create their publicity can all benefit by
reading this book.Here are the steps to publishing success: 1) Buy this book and other reference books from
experienced, successful authors and publicists who have
started by self publishing themselves. Tom and Marilyn
Ross, Dan Poynter, John Kremer and M.J.Rose
all started by self publishing and they have
helped hundreds of other authors do the same.
The money you spend on their books will be well worth it.
If you need more inspiration, read the
publishing success stories on John Kremer's website. 2) Study, study, study and then adapt their experiences and tips
to the specifics of your subject and your book. 3) Create a quality product. 4) Use the suggestions in these books to create your own
dynamic marketing plan. Continue to market even if days,
weeks or months pass without a book sale. 5) Don't give up. It takes time to let readers know about
your product, especially if you need to market on a shoestring. 6) Join publishing organizations, such as SPAN, SPAWN
and Publisher's Marketing Association. There are other
people out there who are on the road to publishing success.
Benefit from their experience. 7) No one said it was easy, but all success takes persistence
and commitment.
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