Survival Is Not Enough: Zooming, Evolution, and the Future of Your Company

Rating:
Summary: Left me flat
Review: Seth Godin is becoming the new Tom Peters. I found very little of substance here, which surprised because I enjoy his Fast Company column. This was just a lot of high minded columnist talk from someone who will never have to do any of it.

I prefer more down to earth authors who offer practical advice, not a lot of evangelist sounding advice.

Rating:
Summary: not as memorable as his other works
Review: While this is a good book, it lacks the original memorable concept that is really stressed in his other writings.

He wants us to understand that change is a necissary part of life and success requires it. Many of the concepts of the new economy are exposed, such as fast feedback loops and using the internet in new creative ways.

Here is the catch: We invest so much of our lives into who we are at that point in time that it is nearly impossible to change. If you are unhappy at your work, and it is not sending you where you need to be, then why are you there?